A glimpse into the minds of the Positioning Pioneers

  • Google Today, Gone Tomorrow?

    What’s a Google? It’s a search engine. Want to find something online, you Google it. After domination of a category like search, the question...

  • Under Armour: Too Big for its Shirt?

    It’s amazing how many of the world’s most successful entrepreneurs quickly forget what made them famous. The latest example is Kevin Plank, CEO of...

  • Bud Light: What goes around finally comes around

    First of all, was it really humor that built the Bud Light brand? No. Second of all, have Bud Light sales really fallen? No....

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