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A glimpse into the minds of the Positioning Pioneers

  • Netflix Strategy is Right and Wrong

    Netflix owns movies-by-mail. They might make a lot of money today, but are not the future. Netflix has wisely bet on streaming as its...

  • McDonald’s Goes Above & Beyond

    McDonald’s moved at lightning speed and initiated a voluntary recall of its popular Shrek glasses that contained trace amounts of a toxic metal. While...

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