A glimpse into the minds of the Positioning Pioneers

  • Non-Profit Rebrand: On the House 2010

    The Challenge: Help the Atlanta Union Mission, a 72-year-old brand founded during the Great Depression update its image, clarify its mission and focus its...

  • Non-Profit Marketing: Lessons from Kate’s Club

    Too many non-profit leaders think it is either shallow or useless to spend either time or money on branding. Nothing could be further from...

  • Brand Makeover for the Swift School

    On The House is a team of Atlanta branding and marketing experts that donated a total of $100,000 worth of services to a local...

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