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A glimpse into the minds of the Positioning Pioneers

  • Under Armour: Too Big for its Shirt?

    It’s amazing how many of the world’s most successful entrepreneurs quickly forget what made them famous. The latest example is Kevin Plank, CEO of...

  • The Pitfalls of Misdirected Packaging

    Never overlook the power and importance of packaging. It is the last chance for a consumer to say yes or no to your brand....

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