A glimpse into the minds of the Positioning Pioneers

  • Yahoo! From fun to serious and dark.

    Yahoo took a memorable, unique logo and after 30 days and 30 designs ended up with a rather average, boring, uninspired one. Marissa Mayer...

  • Redesigning a Brand

    So you want to start a business? You’ve got an idea, you see an opportunity in marketplace and you plan to work hard in...

  • Gap’s Fall into the Mushy Middle

    They used to sing “Fall into the Gap.” And consumers did. Since the Woodstock era, the Gap has outfitted millions of consumers with its...

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