A glimpse into the minds of the Positioning Pioneers

  • Audi’s Visual Hammer. An opportunity missed.

    In 1990, Audi hired my Dad to help them revive the brand in the U.S. after the 60 Minute segment that nearly destroyed the...

  • NEW BOOK: Visual Hammer

    My father’s theory on positioning was revolutionary, but it had a weakness. Invariably, positioning strategy was expressed verbally. You looked for a verbal hole...

  • Talking Tiger on Fox Business

    Branding expert, Laura Ries, talks about Tiger Wood’s returning to the Masters Tournament and the benefit to his sponsors on the Fox Business show...

  • Under Armour: Too Big for its Shirt?

    It’s amazing how many of the world’s most successful entrepreneurs quickly forget what made them famous. The latest example is Kevin Plank, CEO of...

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