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A glimpse into the minds of the Positioning Pioneers

  • Strategy and tactics: The two drivers of marketing success.

    by Al Ries. The marketing community tends to focus on the tactics, when the real opportunities lie inside the company. The product, its price...

  • Social Media is a Tactic not a Strategy

    It’s the headline of our times “Brand X Moves to Social Media.” It’s the hottest trend in marketing with executives from the corner offices...

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