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A glimpse into the minds of the Positioning Pioneers

  • The Fro-Yo Wars Explained

    Frozen yogurt is a popular summertime treat and personal favorite of mine; it is also a category that has experienced tremendous growth with new...

  • NEW BOOK: Visual Hammer

    My father’s theory on positioning was revolutionary, but it had a weakness. Invariably, positioning strategy was expressed verbally. You looked for a verbal hole...

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