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Friday, Atlanta officials revealed our city’s new slogan: "Atlanta: Every day is an opening day." Are you kidding? That is the reaction I had...
Bankrupt Delta Airlines announced it is discontinuing its discount airline Song. Launched in 2003, Song was created as a hip low-cost carrier to compete...
The Today show has been on the air for over 50 years. It is the gold standard for morning television winning a record 512...
Welcome back Martha. We missed you. But we knew you’d be back. A woman with your smarts and a brand with your strength couldn’t...
All signs point to iPod’s nascent Nano becoming a huge hit. Apple’s iPod is a divergence brand if I ever saw one. And the...
Google is a branding success story. A small company taking on the well established, but overstretched, Internet giant, Yahoo! and winning. We all love...
A strictly dry company selling liquor at “always low prices” was one thing. But now Wal-Mart seems to be doing something even more off...
I have had some time to talk to LogoWorks and they have sent me a statement regarding the recent controversy that has been heating...
Nothing like adding a little alcohol into the mix to get the party started. That’s apparently what Wal-Mart, the world’s largest retailer thinks. On...
After reading my post about the 14 different flavors of Coca-Cola, Kevin Delaney was kind enough to send me a...
Al’s article on Divergence appeared in the Financial Times on June 27th. The text is not available online so I thought I would post...
Remember the old saying your mother used? The one she used as the rationale for eating vegetables instead of junk food? You are what...