Under Armour: Too Big for its Shirt?

It's amazing how many of the world's most successful entrepreneurs quickly forget what made them famous. The latest example is Kevin Plank, CEO of Under Armour. What made Under Armour famous? It wasn't a Super Bowl ad. It wasn't a massive marketing campaign. It wasn't ego or hype. What made Under Armour famous was "performance apparel" a new category Kevin created and carefully nurtured.

How Crocs Crashed

Success is sometimes your own worst enemy. Just ask the management and stockholders at Crocs. A hot brand can burns bright too fast and fizzles becoming a fad. Believe it or not, whether your brand will become a fad depends on your strategy more than you think. The good news is the fate of your brand is very much in your control. The bad news is it may be too late for Crocs.

Why stop at HealthCare?

If President Obama truly wants to be a revolutionary leader he should not overlook other major issues plaguing our people. After he installs nationalized HealthCare, there are many other programs he might consider adding. Why should Obama stop with Government HealthCare? Why not, FoodCare, ChildCare, ClothesCare, ShelterCare and ComputerCare too?

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