?>
Silly questions. It’s obvious that strategy (the big picture) should dictate tactics (the small details.) Big companies, in particular, believe in strategy first, tactics...
Motorola invented the category of cellphones. Nokia brought cellphones to the masses. BlackBerry invented the keyboard phone for email. Samsung brought better designs. iPhone...
Netflix owns movies-by-mail. They might make a lot of money today, but are not the future. Netflix has wisely bet on streaming as its...
What’s a Google? It’s a search engine. Want to find something online, you Google it. After domination of a category like search, the question...
It’s the headline of our times “Brand X Moves to Social Media.” It’s the hottest trend in marketing with executives from the corner offices...
So you want to start a business? You’ve got an idea, you see an opportunity in marketplace and you plan to work hard in...
The Starbucks brand was built on coffee and nobody knows that better than Howard Schultz. Seeing him so blatantly and arrogantly remove it from...
These days marketers are going in exactly the wrong direction. The recession has caused a lots of companies to panic. And when companies panic,...
Would a sugar taste as sweet by another name? I say absolutely. Even sweeter. High fructose corn syrup has become public enemy number one...
Too many non-profit leaders think it is either shallow or useless to spend either time or money on branding. Nothing could be further from...
It’s amazing how many of the world’s most successful entrepreneurs quickly forget what made them famous. The latest example is Kevin Plank, CEO of...
Success is sometimes your own worst enemy. Just ask the management and stockholders at Crocs. A hot brand can burns bright too fast and...