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A glimpse into the minds of the Positioning Pioneers

Posts By Laura Ries

  • Google sushi anyone?

    Google is a branding success story. A small company taking on the well established, but overstretched, Internet giant, Yahoo! and winning. We all love...

  • Wacky Wal-Mart.

    A strictly dry company selling liquor at “always low prices” was one thing. But now Wal-Mart seems to be doing something even more off...

  • LogoWorks

    I have had some time to talk to LogoWorks and they have sent me a statement regarding the recent controversy that has been heating...

  • Wal-Mart gets drunk.

    Nothing like adding a little alcohol into the mix to get the party started. That’s apparently what Wal-Mart, the world’s largest retailer thinks. On...

  • Will Tide wipeout?

                After reading my post about the 14 different flavors of Coca-Cola, Kevin Delaney was kind enough to send me a...

  • Consider Divergence

    Al’s article on Divergence appeared in the Financial Times on June 27th. The text is not available online so I thought I would post...

  • Alpha Mom

    Remember the old saying your mother used? The one she used as the rationale for eating vegetables instead of junk food? You are what...

  • Blatant self-promotion

    This week B-to-B magazine named us one of the top 25 newsmakers of the new millennium! Quite an impressive and flattering honor. I actually...

  • It’s a net Zero for Coke

    It’s like the marketing managers over at Coke have their bonuses tied to how many line extensions they can dream up. Just when you...

  • Finger Food

    Poor Wendy’s. One crazy woman wrongly accuses the fast-food chain of an unthinkable crime (serving Chili containing a severed finger) and boom the brand...

  • Jorge Cruise

    The only thing better than succeeding yourself is watching someone you know and respect succeed. And Jorge Cruise is doing just that. Growing up,...

  • Ries brand extension

    Sorry I have not posted anything on my blog in a few weeks. But I have been very busy bringing a new Ries into...

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