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A glimpse into the minds of the Positioning Pioneers

  • It’s the category, stupid.

    A leader brand should own a category not just a word.   The harsh reality is that consumers care more about categories than they...

  • How and When to Attack

    The harsh political season has spawned a new round of attack ads from marketers. Campbell's and Progresso are sparring over MSG. Dunkin' is doing...

  • Don’t Tinker with your Brand!

        The economy is in trouble. The stock market has gone haywire. And consumers have drastically reined in their spending. These are not...

  • Line Extension Intervention

    Line extensions are like drugs. And like drugs which we all know can be deadly, the long term risks are often overlooked for some...

  • McCain vs. Obama. Coke vs. Pepsi

    By historic standards, the next president of the United States, should most definitely not be John McCain. With an unpopular two-term president and a...

  • Now the Race is On

    This Presidential race has stacked up to be a true test of branding might. McCain/Maverick vs. Obama/Change. Both parties have found their footing and have...

  • The time for change is now.

       No, I’m not talking politics, I’m talking branding. And I’m talking specifically about my brand, my blog brand. Branding is not easy. Sometimes...

  • Olympic Glory and Shame

    There is one thing for sure, nothing is for sure when it comes to the Olympics. The Olympics is a place where even the...

  • iPhone 3G: Totally new

    It has been over a year since the launch of the much ballyhooed iPhone. Much has been said. Many have been bought. Let’s take...

  • Wal-Mart: To change or not to change, that was the question.

    The word “branding” comes from the cattle ranching days of the Old West. The branding of livestock was a rigidly-enforced practice that helped to keep...

  • LinkedIn: Dull by Design

    The way to build a powerful brand is not by emulating the leader and trying to be better. History proves time and again that...

  • Ni hao from China!

       Ni hao! Hello from China! Above is my name Laura Ries in Chinese. As I sit here in Guangzhou, China after also visiting...

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