A glimpse into the minds of the Positioning Pioneers

  • What is marketing anyway?

  • Is brand advertising dead?

  • Social Media is a Tactic not a Strategy

    It’s the headline of our times “Brand X Moves to Social Media.” It’s the hottest trend in marketing with executives from the corner offices...

  • Super Bowl 2011: Game scores big, Advertising mostly fumbles

    The stand out star of last night’s Super Bowl was clearly Aaron Rogers. Most people will be talking about Aaron and the Packers today...

  • Why Google should get out of China

    Sometimes the most illogical business decision is the right decision for the brand. This is certainly the case for Google. Google is pulling its...

  • Experience the Focus Effect

    What works in the beauty business? The same thing that works in all businesses. Own a word in the mind. Typically, a beauty brand...

  • What’s causing Toyota’s troubles?

  • Super Bowl Ads 2010

    Laura Ries says the best ads of Super Bowl 2010 are: Google, Doritos, Snickers, Budweiser, Denny’s Coca-Cola. Among the worst: Audi, Volkswagen, Dodge, Boost...

  • What good are the words without the music?

  • Verizon and its Atomic Bomb

    In the current Cellphone War, Verizon has dropped the atomic bomb of marketing on rival AT&T. Marketing wars are fought with lots of words,...

  • Domino’s Should Apologize

    Everybody knows the rule. When you do something wrong, you say you are sorry. As a society we love to scold but we also...

  • It’s what Tiger does next that counts

    Tiger Woods was a rare breed. A phenomenal athlete who delivered consistent record-shattering victories on and off the course with style, grace and integrity....

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