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In 1972, the first in a series of articles was published in Advertising Age on the concept of Positioning developed by Al Ries and...
Some have said Positioning is dead. No way, I say. Positioning is alive and well. Successful brands are still the ones using the most...
September 2003 What’s the difference between 49 percent and 51 percent? For most people the difference is 2 percent. But if you’re a politician,...