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We saw fewer special effects, sexy girls and kicks to the crotch this year. And the few that took that route fell flat. What...
Unless you were a Seattle fan, the 2014 Super Bowl wasn’t a super game to watch. The puppy bowl was more competitive. So that...
If the Super Bowl is about beer, chips and boobs, then this weekend’s Oscars ceremony is all about diet soda, yogurt and hunks.
When it comes to Super Bowl ads you can always count on seeing several things: Celebrities, special effects, babies, animals, sexy girls and dudes...
While the gridiron battle between the New York Giants and the New England Patriots was close, the advertising battle on the tube was not....
In a down economy with consumers pinching every penny, you would think that sales at a retailer synonymous with “cheap” would be up, not...
What’s a Google? It’s a search engine. Want to find something online, you Google it. After domination of a category like search, the question...
It’s the headline of our times “Brand X Moves to Social Media.” It’s the hottest trend in marketing with executives from the corner offices...
The stand out star of last night’s Super Bowl was clearly Aaron Rogers. Most people will be talking about Aaron and the Packers today...
They used to sing “Fall into the Gap.” And consumers did. Since the Woodstock era, the Gap has outfitted millions of consumers with its...
Would a sugar taste as sweet by another name? I say absolutely. Even sweeter. High fructose corn syrup has become public enemy number one...
Too many non-profit leaders think it is either shallow or useless to spend either time or money on branding. Nothing could be further from...