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A glimpse into the minds of the Positioning Pioneers

  • Super Bowl 2015

    We saw fewer special effects, sexy girls and kicks to the crotch this year. And the few that took that route fell flat. What...

  • Super Bowl 2014

    Unless you were a Seattle fan, the 2014 Super Bowl wasn’t a super game to watch. The puppy bowl was more competitive. So that...

  • How to Win at the Oscars

    If the Super Bowl is about beer, chips and boobs, then this weekend’s Oscars ceremony is all about diet soda, yogurt and hunks.

  • 2013 Superbowl Ad Preview

    When it comes to Super Bowl ads you can always count on seeing several things: Celebrities, special effects, babies, animals, sexy girls and dudes...

  • Super Bowl of Advertising – 2012

    While the gridiron battle between the New York Giants and the New England Patriots was close, the advertising battle on the tube was not....

  • Walmarts needs to stop being so cheap. At least when it comes to advertising.

    In a down economy with consumers pinching every penny, you would think that sales at a retailer synonymous with “cheap” would be up, not...

  • Google Today, Gone Tomorrow?

    What’s a Google? It’s a search engine. Want to find something online, you Google it. After domination of a category like search, the question...

  • Social Media is a Tactic not a Strategy

    It’s the headline of our times “Brand X Moves to Social Media.” It’s the hottest trend in marketing with executives from the corner offices...

  • Super Bowl 2011: Game scores big, Advertising mostly fumbles

    The stand out star of last night’s Super Bowl was clearly Aaron Rogers. Most people will be talking about Aaron and the Packers today...

  • Gap’s Fall into the Mushy Middle

    They used to sing “Fall into the Gap.” And consumers did. Since the Woodstock era, the Gap has outfitted millions of consumers with its...

  • High Fructose Corn Syrup, not so sweet.

    Would a sugar taste as sweet by another name? I say absolutely. Even sweeter. High fructose corn syrup has become public enemy number one...

  • Non-Profit Marketing: Lessons from Kate’s Club

    Too many non-profit leaders think it is either shallow or useless to spend either time or money on branding. Nothing could be further from...

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