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A glimpse into the minds of the Positioning Pioneers

  • McDonald’s Goes Above & Beyond

    McDonald’s moved at lightning speed and initiated a voluntary recall of its popular Shrek glasses that contained trace amounts of a toxic metal. While...

  • BP has a Brand Problem

    BP talked the talk but never walked the walk. Like many companies in unpopular industries, BP launched a massive advertising campaign to put a...

  • Why Google should get out of China

    Sometimes the most illogical business decision is the right decision for the brand. This is certainly the case for Google. Google is pulling its...

  • Super Bowl Ads 2010

    Laura Ries says the best ads of Super Bowl 2010 are: Google, Doritos, Snickers, Budweiser, Denny’s Coca-Cola. Among the worst: Audi, Volkswagen, Dodge, Boost...

  • Verizon and its Atomic Bomb

    In the current Cellphone War, Verizon has dropped the atomic bomb of marketing on rival AT&T. Marketing wars are fought with lots of words,...

  • Domino’s Should Apologize

    Everybody knows the rule. When you do something wrong, you say you are sorry. As a society we love to scold but we also...

  • It’s what Tiger does next that counts

    Tiger Woods was a rare breed. A phenomenal athlete who delivered consistent record-shattering victories on and off the course with style, grace and integrity....

  • Under Armour: Too Big for its Shirt?

    It’s amazing how many of the world’s most successful entrepreneurs quickly forget what made them famous. The latest example is Kevin Plank, CEO of...

  • Starbucks is Shooting Itself in the Cup

    Starbucks latest offensive isn’t against McDonald’s or Dunkin’ Donuts it is against itself. And if Starbucks weapon is as successful as it says it...

  • GM & the Implication of the Opposite

    Sometimes the harder you try, the worse off you are. Why is that? Branding can sometimes be like trying to pick up girls. It...

  • The Pitfalls of Misdirected Packaging

    Never overlook the power and importance of packaging. It is the last chance for a consumer to say yes or no to your brand....

  • Bud Light: What goes around finally comes around

    First of all, was it really humor that built the Bud Light brand? No. Second of all, have Bud Light sales really fallen? No....

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