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A glimpse into the minds of the Positioning Pioneers

  • Why Google should get out of China

    Sometimes the most illogical business decision is the right decision for the brand. This is certainly the case for Google. Google is pulling its...

  • Domino’s Should Apologize

    Everybody knows the rule. When you do something wrong, you say you are sorry. As a society we love to scold but we also...

  • Brand Makeover for the Swift School

    On The House is a team of Atlanta branding and marketing experts that donated a total of $100,000 worth of services to a local...

  • The Pitfalls of Misdirected Packaging

    Never overlook the power and importance of packaging. It is the last chance for a consumer to say yes or no to your brand....

  • Bud Light: What goes around finally comes around

    First of all, was it really humor that built the Bud Light brand? No. Second of all, have Bud Light sales really fallen? No....

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