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When it comes to Super Bowl ads you can always count on seeing several things: Celebrities, special effects, babies, animals, sexy girls and dudes...
Obama’s “forward” slogan won him four more years in the White House did what most slogans do not. It cut both ways. It said...
Captcha boxes are annoying and customers hate them. But companies need them to stop the bad guys. Or do they? Could a branding and...
A company makes a major mistake when it develops a verbal strategy without considering what visual hammer might help hammer that idea into consumers’...
In 1990, Audi hired my Dad to help them revive the brand in the U.S. after the 60 Minute segment that nearly destroyed the...
My father’s theory on positioning was revolutionary, but it had a weakness. Invariably, positioning strategy was expressed verbally. You looked for a verbal hole...
While the gridiron battle between the New York Giants and the New England Patriots was close, the advertising battle on the tube was not....
Steve Jobs was a rebel who didn’t go about life or work in the normal way. He dropped out of college, was a fruitarian...
In a down economy with consumers pinching every penny, you would think that sales at a retailer synonymous with “cheap” would be up, not...
What is RIM doing wrong? Why don’t people appreciate RIM’s BlackBerry brand, profits or growth? Because they are fighting the wrong battle. They are...
They used to sing “Fall into the Gap.” And consumers did. Since the Woodstock era, the Gap has outfitted millions of consumers with its...
If your brand doesn’t have a visual difference it is going to be very difficult to create excitement. Shock and surprise is what generates...