A glimpse into the minds of the Positioning Pioneers

  • In marketing, 1 plus 1 often equals 3/4th.

    Years ago, Burger King had 12 different burgers on its menus while McDonald’s had only five. That means Burger King should have been selling...

  • The seven challenges of Coca-Cola.

    You don’t get to be 126 years old and the world’s most-valuable brand without making some major changes along the way. Over the years,...

  • Super Bowl Ads 2010

    Laura Ries says the best ads of Super Bowl 2010 are: Google, Doritos, Snickers, Budweiser, Denny’s Coca-Cola. Among the worst: Audi, Volkswagen, Dodge, Boost...

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