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A glimpse into the minds of the Positioning Pioneers

  • In marketing, 1 plus 1 often equals 3/4th.

  • The seven challenges of Coca-Cola.

  • Super Bowl Ads 2010

    Laura Ries says the best ads of Super Bowl 2010 are: Google, Doritos, Snickers, Budweiser, Denny’s Coca-Cola. Among the worst: Audi, Volkswagen, Dodge, Boost...

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