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A glimpse into the minds of the Positioning Pioneers

  • What to do if you’re not first.

    Twenty years ago, Jack Trout and I wrote the book, The 22 Immutable Laws of Marketing. Law No.1: “It’s better to be first than...

  • Redesigning a Brand

    So you want to start a business? You’ve got an idea, you see an opportunity in marketplace and you plan to work hard in...

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