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A glimpse into the minds of the Positioning Pioneers

  • It’s time to go global

    by Al Ries. Today, almost every company we work with wants to dominate the global market, not just the American market.

  • What’s the biggest change in marketing in the past 50 years?

    You could make the case for the Internet. Or Big Data. Or mobile marketing. Or PR. Or celebrities. Or a number of other revolutionary...

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