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A glimpse into the minds of the Positioning Pioneers

  • Polarize, Don’t Demonize: The Secret to Politics and Marketing

    Plenty. Yet most political consultants think differently. Most think the best way to win an election is to bad-mouth your opponent. The advertising industry...

  • What put Donald Trump in First Place?

    Donald Trump kicked off his Presidential campaign by attacking Mexican immigrants. And the whole country was in an uproar. NBC fired him. Macy’s fired...

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