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A glimpse into the minds of the Positioning Pioneers

  • Hashtag Branding – How to not get burned

    Starbucks, like most companies these days, is obsessed with buzz. Not the kind you get from a double-espresso but the kind you find online...

  • America’s Visual Hammer

    Happy Birthday America! We are celebrating the Fourth of July holiday in the United States today! I’m also using today to kick-off my new...

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