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A glimpse into the minds of the Positioning Pioneers

  • Political Branding – 2016 Preview

    Running for President of the United States means building a brand that at least 51% of the country is willing to buy on Election...

  • Burger King loses its way

    What kills most marketing programs is “change.” When you keep changing your slogans, you confuse consumers and after a while they don’t attention to...

  • Visual Hammers speak to consumers

    A company makes a major mistake when it develops a verbal strategy without considering what visual hammer might help hammer that idea into consumers’...

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