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When it comes to Super Bowl ads you can always count on seeing several things: Celebrities, special effects, babies, animals, sexy girls and dudes...
When you combine a focus, name, verbal nail and visual hammer, you can build a brand that cuts through the mind and goes straight...
Obama’s “forward” slogan won him four more years in the White House did what most slogans do not. It cut both ways. It said...
Captcha boxes are annoying and customers hate them. But companies need them to stop the bad guys. Or do they? Could a branding and...
My father’s theory on positioning was revolutionary, but it had a weakness. Invariably, positioning strategy was expressed verbally. You looked for a verbal hole...
Steve Jobs was a rebel who didn’t go about life or work in the normal way. He dropped out of college, was a fruitarian...
The Challenge: Help the Atlanta Union Mission, a 72-year-old brand founded during the Great Depression update its image, clarify its mission and focus its...