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A glimpse into the minds of the Positioning Pioneers

  • 2013 Superbowl Ad Preview

    When it comes to Super Bowl ads you can always count on seeing several things: Celebrities, special effects, babies, animals, sexy girls and dudes...

  • Wounded Warrior Visual Hammer

    When you combine a focus, name, verbal nail and visual hammer, you can build a brand that cuts through the mind and goes straight...

  • And the winner is…

    Obama’s “forward” slogan won him four more years in the White House did what most slogans do not. It cut both ways. It said...

  • Peeking inside the mind with Brand Tags

    Captcha boxes are annoying and customers hate them. But companies need them to stop the bad guys. Or do they? Could a branding and...

  • NEW BOOK: Visual Hammer

    My father’s theory on positioning was revolutionary, but it had a weakness. Invariably, positioning strategy was expressed verbally. You looked for a verbal hole...

  • The Secret of Steve Jobs

    Steve Jobs was a rebel who didn’t go about life or work in the normal way. He dropped out of college, was a fruitarian...

  • Non-Profit Rebrand: On the House 2010

    The Challenge: Help the Atlanta Union Mission, a 72-year-old brand founded during the Great Depression update its image, clarify its mission and focus its...

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