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Understanding the boundaries of your brand. What you can or cannot do and what you should or should not do with your brand when...
Celebrity endorsements remain a popular tool for marketers. But too many times brands use the wrong celebrities. Tiger Woods endorsing the Buick brand makes...
It is not really the Jesus phone, the iPhone is just another smartphone. It is not even the first smartphone (the way the iPod...
Click here to read the follow-up to my iPhone predictions written on July 24, 2008. At this point, I don’t think anybody could live...
Will it or won’t it succeed? That is the burning questions for almost everyone these days when it comes to the iPhone. You can...
It’s not what most company CMOs and brand champions want to hear. But I have to say it anyway: Consumers care more about categories...
The big Chinese brand hope is on Lenovo, the largest personal-computer maker in China. Formerly known as Legend Group Limited, the company bought IBM’s...
I just got back from a six day trip to Beijing, where Al and I did an all-day seminar, media interviews and met with...
The Ries Report is live! Our exciting new project, The Ries Report, a weekly marketing news report delivered by Al and Laura Ries, is...
Seth Godin is putting out a challenge on what will happen with the iPhone. iPhone is the one product every marketing pundit seems to...
In Romeo and Juliet, Shakespeare wrote: “What’s in a name? That which we call a rose By any other name would smell as sweet;...
How did the Don Imus situation get so out of control? 1. Imus should have caught himself and apologized immediately on the air. Instead,...