?>
I have been following the interesting discussion going on over at Jennifer Rice’s blog over positioning, line extensions and second brands when a new...
Mel Gibson has ignited an atomic bomb of negative PR following his DUI arrest Friday. Causing the biggest branding obstacle is not the drunk...
When a company gets into trouble, all management wants to do is to use PR to fix the PR problem. Instead they should be...
This has got to go on record as one of the craziest line extensions ever. The world’s most famous wedding-dress designer apparently thinks she...
The story is everywhere. French champagne snob disses hip-hop’s love of their jewel brand, Cristal. A PR nightmare for Frederic Rouzaud, managing director of...
Happy Father’s Day to all the Dads of the world. Al and I are celebrating this special day in Jakarta, Indonesia where we will...
http://www.dixiechicks.com/ The band, formerly known as the hottest thing in country music has suddenly cooled. It started back in 2003 at the start of...
Even if you never heard the name, you’ll know the grill when you see it: Here is the orginal George developed in Mount...
Happy Memorial Day everybody! Last weekend was the official kick-off of the U.S. grilling season. And my husband, like most men I suspect, spent...
Starbucks is the big boy of coffee. With 11,000 units, it’s the world’s biggest coffee chain. With a focused brand and brilliant marketing, Starbucks...
I discussed the current problems facing the Ambien brand today on CNBC, here is a summary of my thoughts on what Sanofi-Aventis should be...
Ship fires, stomach viruses, husbands overboard and high fuel costs. Can the high-flying cruise industry survive recent setbacks and return to the high seas...