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A glimpse into the minds of the Positioning Pioneers

  • Super Bowl 2014

    Unless you were a Seattle fan, the 2014 Super Bowl wasn’t a super game to watch. The puppy bowl was more competitive. So that...

  • Marketing to do list for 2014

    Find out what the top things you need to do to make your brand the best it can be in 2014.

  • iPhone was first, but so was Motorola.

    Motorola invented the category of cellphones. Nokia brought cellphones to the masses. BlackBerry invented the keyboard phone for email. Samsung brought better designs. iPhone...

  • Yahoo! From fun to serious and dark.

    Yahoo took a memorable, unique logo and after 30 days and 30 designs ended up with a rather average, boring, uninspired one. Marissa Mayer...

  • New name but no visual hammer – YouSendIt makes a change.

    The brand with a generic name YouSendIt but a nice visual hammer (paper airplane) is now Hightail. A better brand name, but it sadly...

  • How to Win at the Oscars

    If the Super Bowl is about beer, chips and boobs, then this weekend’s Oscars ceremony is all about diet soda, yogurt and hunks.

  • 2013 Superbowl Ad Preview

    When it comes to Super Bowl ads you can always count on seeing several things: Celebrities, special effects, babies, animals, sexy girls and dudes...

  • Wounded Warrior Visual Hammer

    When you combine a focus, name, verbal nail and visual hammer, you can build a brand that cuts through the mind and goes straight...

  • And the winner is…

    Obama’s “forward” slogan won him four more years in the White House did what most slogans do not. It cut both ways. It said...

  • The Fro-Yo Wars Explained

    Frozen yogurt is a popular summertime treat and personal favorite of mine; it is also a category that has experienced tremendous growth with new...

  • America’s Visual Hammer

    Happy Birthday America! We are celebrating the Fourth of July holiday in the United States today! I’m also using today to kick-off my new...

  • Peeking inside the mind with Brand Tags

    Captcha boxes are annoying and customers hate them. But companies need them to stop the bad guys. Or do they? Could a branding and...

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