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A glimpse into the minds of the Positioning Pioneers

  • It’s time for CMOs to focus on the major marketing issue of the 21st century.

                Ever since the turn of the century, the agendas of chief marketing officers have been focused on: (1) The Internet, and (2) Big...

  • Does the watch on Tim Cook’s watch measure up to Steve Jobs’ standards?

    The signs are not good. What reason does Apple have for not disclosing watch sales on its latest financial returns? I can think of...

  • iPhone was first, but so was Motorola.

    Motorola invented the category of cellphones. Nokia brought cellphones to the masses. BlackBerry invented the keyboard phone for email. Samsung brought better designs. iPhone...

  • The Secret of Steve Jobs

    Steve Jobs was a rebel who didn’t go about life or work in the normal way. He dropped out of college, was a fruitarian...

  • Crazy for Consumers? RIM is insane.

    What is RIM doing wrong? Why don’t people appreciate RIM’s BlackBerry brand, profits or growth? Because they are fighting the wrong battle. They are...

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