A glimpse into the minds of the Positioning Pioneers

  • It’s time for CMOs to focus on the major marketing issue of the 21st century.

    by Al Ries. In a world where technologies are rapidly changing, a single-brand company is at a strong disadvantage.

  • What do chief executives have in common with accordion players?

    Hewlett-Packard plans to split in half, separating its PC and printer businesses from its hardware and services businesses. According to CEO Meg Whitman, the...

  • Crazy for Consumers? RIM is insane.

    What is RIM doing wrong? Why don’t people appreciate RIM’s BlackBerry brand, profits or growth? Because they are fighting the wrong battle. They are...

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