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A glimpse into the minds of the Positioning Pioneers

  • It’s time for CMOs to focus on the major marketing issue of the 21st century.

                Ever since the turn of the century, the agendas of chief marketing officers have been focused on: (1) The Internet, and (2) Big...

  • What do chief executives have in common with accordion players?

  • Crazy for Consumers? RIM is insane.

    What is RIM doing wrong? Why don’t people appreciate RIM’s BlackBerry brand, profits or growth? Because they are fighting the wrong battle. They are...

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