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A glimpse into the minds of the Positioning Pioneers

  • What put Donald Trump in First Place?

    Donald Trump kicked off his Presidential campaign by attacking Mexican immigrants. And the whole country was in an uproar. NBC fired him. Macy’s fired...

  • Marketing to do list for 2014

    Find out what the top things you need to do to make your brand the best it can be in 2014.

  • Wounded Warrior Visual Hammer

    When you combine a focus, name, verbal nail and visual hammer, you can build a brand that cuts through the mind and goes straight...

  • The Fro-Yo Wars Explained

    Frozen yogurt is a popular summertime treat and personal favorite of mine; it is also a category that has experienced tremendous growth with new...

  • Super Bowl of Advertising – 2012

    While the gridiron battle between the New York Giants and the New England Patriots was close, the advertising battle on the tube was not....

  • The Secret of Steve Jobs

    Steve Jobs was a rebel who didn’t go about life or work in the normal way. He dropped out of college, was a fruitarian...

  • Social Media is a Tactic not a Strategy

    It’s the headline of our times “Brand X Moves to Social Media.” It’s the hottest trend in marketing with executives from the corner offices...

  • Crazy for Consumers? RIM is insane.

    What is RIM doing wrong? Why don’t people appreciate RIM’s BlackBerry brand, profits or growth? Because they are fighting the wrong battle. They are...

  • Redesigning a Brand

    So you want to start a business? You’ve got an idea, you see an opportunity in marketplace and you plan to work hard in...

  • Starbucks dumps “Coffee” and I think is likely to get burned

    The Starbucks brand was built on coffee and nobody knows that better than Howard Schultz. Seeing him so blatantly and arrogantly remove it from...

  • High Five to FiveFingers

    If your brand doesn’t have a visual difference it is going to be very difficult to create excitement. Shock and surprise is what generates...

  • Experience the Focus Effect

    What works in the beauty business? The same thing that works in all businesses. Own a word in the mind. Typically, a beauty brand...

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