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The grass always looks greener. We got the ladies, so let’s go after the men. Peloton’s lastest campaign features two active NFL players? NFL...
Donald Trump kicked off his Presidential campaign by attacking Mexican immigrants. And the whole country was in an uproar. NBC fired him. Macy’s fired...
Find out what the top things you need to do to make your brand the best it can be in 2014.
When you combine a focus, name, verbal nail and visual hammer, you can build a brand that cuts through the mind and goes straight...
Frozen yogurt is a popular summertime treat and personal favorite of mine; it is also a category that has experienced tremendous growth with new...
While the gridiron battle between the New York Giants and the New England Patriots was close, the advertising battle on the tube was not....
Steve Jobs was a rebel who didn’t go about life or work in the normal way. He dropped out of college, was a fruitarian...
It’s the headline of our times “Brand X Moves to Social Media.” It’s the hottest trend in marketing with executives from the corner offices...
What is RIM doing wrong? Why don’t people appreciate RIM’s BlackBerry brand, profits or growth? Because they are fighting the wrong battle. They are...
So you want to start a business? You’ve got an idea, you see an opportunity in marketplace and you plan to work hard in...
The Starbucks brand was built on coffee and nobody knows that better than Howard Schultz. Seeing him so blatantly and arrogantly remove it from...
If your brand doesn’t have a visual difference it is going to be very difficult to create excitement. Shock and surprise is what generates...