A glimpse into the minds of the Positioning Pioneers

  • All that is necessary for evil to triumph is for good people to use poor marketing strategies.

    Edmund Burke’s famous epigram (with a slight revision) illustrates the importance of good marketing in the current primary battles. How can an outsider with...

  • Political Branding – 2016 Preview

    Running for President of the United States means building a brand that at least 51% of the country is willing to buy on Election...

  • And the winner is…

    Obama’s “forward” slogan won him four more years in the White House did what most slogans do not. It cut both ways. It said...

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