A glimpse into the minds of the Positioning Pioneers

  • Forget words. When constructing a slogan, think “sounds.”

    We live in a world of words. Our memos are written in words; our emails are written in words; our marketing plans are written...

  • Slogans vs. Taglines: What’s your brand’s battlecry?

    When Tom Bodett was recording a radio commercial for Motel 6, he found the script was a few seconds short. So to finish the...

  • Marketing to do list for 2014

    Find out what the top things you need to do to make your brand the best it can be in 2014.

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