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Every cancer center has a mission, vision and core values. If you looked them all up, they are all pretty similar. It is tough...
What can a red nose do? It can build a brand. A red nose is the visual hammer for Red Nose Day, a campaign...
Hewlett-Packard is trying to become more focused by dividing itself in half. But dividing isn’t so easy. It is messy legally, corporately and mentally....
Running for President of the United States means building a brand that at least 51% of the country is willing to buy on Election...
Starbucks, like most companies these days, is obsessed with buzz. Not the kind you get from a double-espresso but the kind you find online...
We saw fewer special effects, sexy girls and kicks to the crotch this year. And the few that took that route fell flat. What...
The Weed Wars are coming. As the legalization of marijuana continues to move forward, we will see hundreds of homegrown brands turn into a...
What kills most marketing programs is “change.” When you keep changing your slogans, you confuse consumers and after a while they don’t attention to...
Unless you were a Seattle fan, the 2014 Super Bowl wasn’t a super game to watch. The puppy bowl was more competitive. So that...
Find out what the top things you need to do to make your brand the best it can be in 2014.
Motorola invented the category of cellphones. Nokia brought cellphones to the masses. BlackBerry invented the keyboard phone for email. Samsung brought better designs. iPhone...
Yahoo took a memorable, unique logo and after 30 days and 30 designs ended up with a rather average, boring, uninspired one. Marissa Mayer...