What brand name to use, Most marketing mistakes can be corrected. Not with brand names. Once you’re committed to a...
Archive for category: Al’s AdAge articles
In the spring of 1972, Jack Trout and I wrote a series of articles for Advertising Age entitled “The Positioning Era Cometh.”
And it sure came. By December of that year, The Wall Street Journal ran a front-page story on positioning (not totally favorable.) But it turned out to be a “keystone” story that sparked hundreds of articles in local newspapers and magazines.