×

A glimpse into the minds of the Positioning Pioneers

  • It’s time to go global

    In our consulting work we find a big change from just a few years ago. Yesterday, companies wanted to dominate their category in the...

  • Strategy and tactics: The two drivers of marketing success.

    The two drivers of marketing success are: (1) What you do inside the company, and (2) What you do outside the company. What you...

  • There are two types of categories and two types of strategies.

    All categories are not alike. Unless you know what type of category you are dealing with, you may be making a strategic error. Type...

  • A few words about Jack Trout and positioning

    With the passing of my ex-partner and good friend Jack Trout, I feel compelled to write a few words about our nearly 30 years...

  • The medium is the message, but few are listening.

    Marshall McLuhan introduced the phrase The medium is the message, in his 1964 book, “Understanding Media: The Extensions of Man.” The medium itself, according...

  • Five Revolutionary Changes in Marketing Since the Turn of the Century

    What can we say about marketing that hasn’t been said many times before? Actually, a lot. Two developments have changed marketing forever. One is...

  • When history conflicts with logic, history is the loser.

    Marketing managers who plan logically often make many mistakes. They should study history instead. In logic, “one plus one” equals two. That’s not true...

  • What’s missing in most marketing programs? Verbal imagery.

    I’ve written about the superiority of visuals over verbals. And my daughter Laura Ries has written a book on the subject, Visual Hammer. But...

  • To launch a new company, you need two strategies.

    Twenty-seven million Americans of working age (or 14 percent of the population) are starting or running new businesses. How many of these entrepreneurs are...

  • Six steps in launching a brand via PR

    In the past, almost every new brand was launched with a big advertising campaign. In today’s media environment, that’s not a good idea.   Advertising is expensive...

  • Polarize, Don’t Demonize: The Secret to Politics and Marketing

    Plenty. Yet most political consultants think differently. Most think the best way to win an election is to bad-mouth your opponent. The advertising industry...

  • Forget Your Ps; Mind the Four Ms of Marketing

    Fifty-six years ago, E. Jerome McCarthy conceived the 4Ps of marketing: (1) Product, (2) Price, (3) Place and (4) Promotion. Today, Product is still...

Connect with us on social media

Laura

Al

Laura

Al

Ries Buzz

Ries Report

lauraries

@lauraries