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by Al Ries. Today, almost every company we work with wants to dominate the global market, not just the American market.
With the passing of my ex-partner and good friend Jack Trout, I feel compelled to write a few words about our nearly 30 years...
Headline in a recent issue of The Atlanta Journal-Constitution: Retailers to roll out low-price stores. As the newspaper pointed out, the Gap retail chain...
What can a red nose do? It can build a brand. A red nose is the visual hammer for Red Nose Day, a campaign...
Hewlett-Packard is trying to become more focused by dividing itself in half. But dividing isn’t so easy. It is messy legally, corporately and mentally....
Running for President of the United States means building a brand that at least 51% of the country is willing to buy on Election...
Starbucks, like most companies these days, is obsessed with buzz. Not the kind you get from a double-espresso but the kind you find online...
The Weed Wars are coming. As the legalization of marijuana continues to move forward, we will see hundreds of homegrown brands turn into a...
What kills most marketing programs is “change.” When you keep changing your slogans, you confuse consumers and after a while they don’t attention to...
Unless you were a Seattle fan, the 2014 Super Bowl wasn’t a super game to watch. The puppy bowl was more competitive. So that...
Find out what the top things you need to do to make your brand the best it can be in 2014.
Years ago, I was making a presentation to a client about the need to make a major change in the brand’s overall strategy. The...