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I’ve written about the superiority of visuals over verbals. And my daughter Laura Ries has written a book on the subject, Visual Hammer. But...
Every cancer center has a mission, vision and core values. If you looked them all up, they are all pretty similar. It is tough...
Hewlett-Packard is trying to become more focused by dividing itself in half. But dividing isn’t so easy. It is messy legally, corporately and mentally....
Starbucks, like most companies these days, is obsessed with buzz. Not the kind you get from a double-espresso but the kind you find online...
At the Indianapolis 500 on Memorial Day weekend, one of the most memorable visuals was winner Ryan Hunter-Reay drinking a bottle of milk. Sponsors...
Find out what the top things you need to do to make your brand the best it can be in 2014.
Yahoo took a memorable, unique logo and after 30 days and 30 designs ended up with a rather average, boring, uninspired one. Marissa Mayer...
The brand with a generic name YouSendIt but a nice visual hammer (paper airplane) is now Hightail. A better brand name, but it sadly...
When it comes to Super Bowl ads you can always count on seeing several things: Celebrities, special effects, babies, animals, sexy girls and dudes...
When you combine a focus, name, verbal nail and visual hammer, you can build a brand that cuts through the mind and goes straight...
Obama’s “forward” slogan won him four more years in the White House did what most slogans do not. It cut both ways. It said...
Frozen yogurt is a popular summertime treat and personal favorite of mine; it is also a category that has experienced tremendous growth with new...