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A glimpse into the minds of the Positioning Pioneers

Posts By Laura Ries

  • 5 Best Line Extensions of 2007

    What is a line extension? Taking a brand name in one category and using the same brand name in another category. Example: Tostitos are...

  • The Good, the Bad and the Smelly

    The past two days I have been up early to appear on Fox Business’ “Money for Breakfast” to count down my top 5 line...

  • Another reason to buy an iPod.

    The Ries Report is now available as a podcast from iTunes! I am hoping I get a iPod touch for Christmas myself. I still...

  • Need a boost this holiday season?

    Despite my attempts to deny it, the holidays are upon us. Christmas is 19 days away. The sad truth is that the true meaning...

  • Who is your favorite guru?

    There is no question who my favorite guru is. It’s my Dad, of course. But I was glad to see that I am not...

  • Being different visually

    The ability of a brand to stand out in the marketplace will enhance its chance of standing out in the mind. We live in...

  • Halloween Tricks and Treats

    Happy Halloween! In honor of Halloween, I thought I would follow up last week’s post on great restaurant branding with some of the scariest...

  • Building a new restaurant brand.

    Seasons 52: A case study. A new restaurant brand has hit the market, Seasons 52, and it looks likely to become the next big...

  • Closing day in Atlanta

    Finally the silly slogan for my hometown of Atlanta “Every day is an opening day” has been benched. Since October 2005 when it was...

  • Does Sex Sell?

    From Miller’s catfight to Carl’s Jr.’s Hilton wash down to Hardee’s teacher dance to the Folsom Street Fair’s sadomasochistic last supper there is an...

  • Apple’s Golden Goose

    Jobs makes surprise cuts Less than 3 months after the most hyped product introduction of our time, Steve Jobs shocked the world when he...

  • If we can’t beat ’em, we’ll join ’em and other bad ideas

    Some branding strategies are just plain crazy. Two crazy strategies that are making the rounds in boardrooms across the county are: If we can’t...

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