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“What else can we get into?” That’s the first question new management asks itself when it takes over a company. Johan de Hysschen, Cadillac’s...
I was impressed when Coca-Cola announced the introduction of Fairlife, the first brand of “expensive” milk. Or as Sandy Douglas, president of Coca-Cola North...
You could make the case for the Internet. Or Big Data. Or mobile marketing. Or PR. Or celebrities. Or a number of other revolutionary...
The Weed Wars are coming. As the legalization of marijuana continues to move forward, we will see hundreds of homegrown brands turn into a...
Hewlett-Packard plans to split in half, separating its PC and printer businesses from its hardware and services businesses. According to CEO Meg Whitman, the...
Years ago, Burger King had 12 different burgers on its menus while McDonald’s had only five. That means Burger King should have been selling...
In the marketing community, there is a struggle between two schools of thought. One school is focused on the product. The other school is...
Years ago, we got an inquiry from a company called “Seattle Computer Products.” With a name like that, I didn’t follow-up on the inquiry...
Some of the most revolutionary ideas have not been created in the laboratories of Fortune 500 companies. Some of the most revolutionary ideas were...
At the Indianapolis 500 on Memorial Day weekend, one of the most memorable visuals was winner Ryan Hunter-Reay drinking a bottle of milk. Sponsors...
What kills most marketing programs is “change.” When you keep changing your slogans, you confuse consumers and after a while they don’t attention to...
For a creative business, it’s strange how often the advertising community keeps following the latest fad. A few years ago, thanks to Kevin Roberts,...