?>
[cmsms_row data_width=”boxed” data_padding_left=”3″ data_padding_right=”3″ data_color=”default” data_bg_color=”#ffffff” data_bg_position=”top center” data_bg_repeat=”no-repeat” data_bg_attachment=”scroll” data_bg_size=”cover” data_bg_parallax_ratio=”0.5″ data_color_overlay=”#000000″ data_overlay_opacity=”50″ data_padding_top=”0″ data_padding_bottom=”50″][cmsms_column data_width=”1/1″][cmsms_image align=”center” link=”https://www.ries.com/wp-content/uploads/2015/06/adage-small.png” animation_delay=”0″]12516|https://www.ries.com/wp-content/uploads/2015/06/adage-small.png|full[/cmsms_image][/cmsms_column][/cmsms_row][cmsms_row][cmsms_column data_width=”1/1″][cmsms_text] According to the...
The most controversial issue in marketing is “line extension.” In our speeches, that’s usually the first question that comes up. When can I line-extend...
Unless you were a Seattle fan, the 2014 Super Bowl wasn’t a super game to watch. The puppy bowl was more competitive. So that...
At Christie’s recent post-war and contemporary-art sale, this black-and-white painting of a Coca-Cola bottle sold for $57.2 million. What made a black-and-white painting of...
It’s been my experience that most chief executives pay lip service to marketing and place their bets on innovation. Sure, they approve modest marketing...
Find out what the top things you need to do to make your brand the best it can be in 2014.
Fifty-three years ago, the Harvard Business Review published what went on to become one of the most-quoted articles ever to appear in any magazine...
Years ago, I was making a presentation to a client about the need to make a major change in the brand’s overall strategy. The...
Years ago, I gave my Volkswagen Beetle to my son who was on his way to college. Then my wife and I started looking...
Motorola invented the category of cellphones. Nokia brought cellphones to the masses. BlackBerry invented the keyboard phone for email. Samsung brought better designs. iPhone...
Yahoo took a memorable, unique logo and after 30 days and 30 designs ended up with a rather average, boring, uninspired one. Marissa Mayer...
When I was a senior in college, my best friend introduced me to a fellow student. “Al,” he said, “this is Joe Clap.” At...